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'Jesus Juice' wine: Can you beat it?
Actress, CBS newshound trademark name playing off Jacko term

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Posted: November 8, 2005
1:00 a.m. Eastern

© 2005 WorldNetDaily.com

A media power couple from Los Angeles is planning to market a wine called "Jesus Juice" that includes a label with the image of a Michael Jackson look-alike in a Christ-like position on a cross.



"Jesus Juice" merlot is the pet project of actress Dawn Westlake and veteran CBS Evening News producer Bruce Rheins, who covered the Michael Jackson child molestation case. Rheins and Westlake registered with the U.S. Patent and Trademark Office the name "Jesus Juice" in January of 2004, only two months after Jackson was arrested and several days after news sources reported that Jackson referred to the wine that he purportedly gave to minors as "Jesus Juice."

Although, the patent office is still reviewing the proposed trademark, Westlake and Rheins have developed the logo for the product. The logo includes a scantily clad man who resembles Michael Jackson, in the position of a crucifix, wearing a sequined glove, shiny loafers and a black hat that covers most of his face.

While the wine carries the name Rheins-Westlake Winery, the producers appear to be seeking a partner in wine production, specifically, "a vintner with a sense of humor, but a seriously good line of wines," according to the Smoking Gun. They also are willing to sell the "Jesus Juice" trademark.

The phrase "Jesus Juice" has become well-known since reports spread of Michael Jackson using the term. "Jesus Juice," apparently refers specifically to white wines, as opposed to Jackson's other term, "Jesus Blood," for red wines.